Posted by kidd on March 9, 2020
Your website, blog and social media pages make up the bulk of your online presence and can be used for inbound marketing purposes. Inbound marketing, as opposed to outbound marketing, is the type of…
Posted by kidd on December 20, 2019
learn more about how you can benefit from working with a digital marketing agency
Posted by kidd on December 6, 2019
Optimizing a website for SEO in 2019 can be complicated. Google seems to change its' algorithm on a daily basis. That being said, you don't have to make SEO difficult. Google has made it clear that…
Posted by kidd on October 25, 2019
Social media provides many benefits to a business beyond helping the website to rank in search engines. That's why it is so important that you make it an essential part of your marketing strategy
Posted by kidd on August 16, 2019
Content marketing isn't just a strategy you can pick or ignore anymore. Instead, it's rapidly becoming the mainstay for how companies stay on the mobile traffic map. If your company has a content…
Posted by kidd on August 9, 2019
It's not enough to write great content. Great content is easy to find for almost every subject matter, and that's why there's such tight competition for those first few spots in search results. Even…
Posted by kidd on July 26, 2019
There is good news for local business owners, nonprofits, and professionals who have done some homework on search engine optimisation (SEO). Most of what you've learned applies to what is called local…
Posted by kidd on June 21, 2019
While word of mouth and online reviews are some of the best ways to increase your block of business, you also need to pull in organic traffic and appointments. Do that by focusing directly on your…
Posted by kidd on May 31, 2019
Online reputation is hard to measure. You need professional tools and aggregate analysis sites to give you a number to put on your site's online credibility. But there are a few ways for you to get a…
Posted by kidd on April 5, 2019
It may seem like answering a very niche question on your business blog is a waste of an article. Fewer people will find it or look for it. But the few who desperately need the answer to the question…
Posted by kidd on March 29, 2019
Search engine algorithms are getting more and more complicated. It's to the point where even SEO experts aren't quite sure what various updates may be looking for when an algorithm update rolls out,…
Posted by kidd on February 15, 2019
Google Search Console, when used correctly, can be one of the most important tools in your digital marketing arsenal. It contains an entire suite of useful tools and tons of important data that you…
Posted by kidd on November 30, 2018
When you're running a small business, there are many local SEO companies out there that you could partner with. So how do you pick the right one? There are many things you could consider, such as how…
Posted by kidd on October 12, 2018
It's well-known that backlinks play an important role in search engine optimisation. After you optimise all of your on-page elements, you can differentiate your campaign by getting links from quality…
Posted by kidd on October 5, 2018
If you've been interested in driving more traffic to your website, then you probably already know the basics of search engine optimization or SEO. A lot has been written about using the right keywords…
Posted by kidd on September 28, 2018
Business owners and marketers know that they need every advantage they can get to stay ahead of the competition. If your competitors' websites are ranking ahead of yours in the search engines, one…
Posted by kidd on September 7, 2018
People have to have a reason to click on your posts and go to your site.
Posted by kidd on August 31, 2018
The goal of any website is the same—to get as many viewers as possible and then convert them into customers. In digital marketing jargon, this is referred to as conversion rate optimization.
Posted by kidd on August 24, 2018
Google picked up on this pretty quickly. While Google Analytics can't tell you what to do next, it can pretty concretely tell you what's working and what isn't. It can even tell you how likely your…
Posted by kidd on August 17, 2018
Google Analytics lets you measure a lot. As soon as you set up your account and you have data flowing into your dashboard, it can almost feel like you can measure too much at once.
Posted by kidd on July 13, 2018
Your Google Analytics dashboard is a distracting place. There are dozens of different numbers, lots of different graphs, and navigation bars everywhere that can always lead you to new analytics. Avoid…
Posted by kidd on July 6, 2018
Everything seems like it's about analytics these days. You might want to just get back to the business of selling and reaching new markets, but ignoring the details of your data can be costly in every…
Posted by kidd on June 22, 2018
If you are a small business owner with a website, then the last thing you want is a notice from Google saying that your site has received a manual SEO penalty. This kind of penalty is not related to…
Posted by kidd on June 1, 2018
Search engine optimization has a few hard choices. If you have a small brand name in a highly competitive field, taking back search results from national brands will be expensive. If you have a wide…
Posted by kidd on May 18, 2018
So you decided that you wanted to open an e-commerce store. You already have a vision of how you want your store to look. You have done your research, identified your niche and now you are ready to…