DW Tips

How Can a Digital Marketing Agency Help You with Paid and Organic SEO?

Dec 20, 2019 by admin

Most people want to "go digital," but they don't really know how. On the face of it, it seems pretty easy. All you have to do is set up a website, blog and social media pages. And then, you keep updating them as time goes on and you have fresh material.

However, all websites are not created the same. You must have noticed this from your own personal experience; certain websites tend to make a better impression on you than others. And social media pages are easy enough to set up, but what exactly do you keep posting on them time and again?

It can greatly help you to get the services of a digital marketing agency to set up a website which will be right for you and your company. Plus, they can also help you with setting up and updating your blog and social media pages with fresh content every week.

Keywords and Search Results

In general, it's your website and social media content which helps you to get more views. When people are looking for more information about a certain product or company, they generally do a search using one of many keywords. If that keyword is used in your website or social media, then your company will be among those which show up in the search results.

But of course, things are never this simple. After all, it's not going to benefit you much if your company shows up in the fifth page of search results. Research shows that people hardly ever look beyond the first page of search results. So it's important to be in the top few search results if you want the reader to click on your website or social media links.

Paid and Organic SEO

You can pay Google to display your website among the ads at the top of any search. This is one way of getting more traffic to your website. Social media ads that pop up in the middle of the viewer's feed can also help you to get more eyeballs.

But you can accomplish the same thing organically by writing the type of content which ranks high when it comes to SEO. The use of keywords, keyword variety, subheadings, lists, bullet points etc. are among the things needed to do this. And a digital marketing agency can set you up with the type of content which will organically attract more viewers.