Our Website Design Process
Custom Design
Design Brief Meeting
1. Once you've taken the plunge and made the decision to entrust Designer Digital with your custom website design project, we kick off the website development process with a thorough website design briefing meeting. We'll cover your business and marketing objectives, target market and all aspects of your desired website look and feel, colour, functionality, content keywords and favoured style of writing.
Page Template Designs
2. Once you've approved the design brief, we give it to our graphic designer to create a masterpiece of a homepage, which we send to you as a 'live link' so you can see what it would look like as a 'real' website. Then when you're happy with the homepage, we'll complete the remaining designs.
Keyword Research & Copywriting
3. Including copywriting in all our website packages is one of the things that makes us very different to many other web design companies - because to write great copy we really have to understand your business. But it's more than that. We also undertake a detailed keyword research exercide to find out what search terms people are using to look for your goods and services online. We bring in our copywriter to write the text for the homepage, and any other pages that you've requested. Our copywriter will then insert these keywords in the correct places within the text, while ensuring it still reads well. This is quite a skill, but it's the basis of great SEO.
Build
4. When you've approved the designs and the page copy, we hand the whole lot over to our talented website developers to turn it into reality and build the website in one of our Content Management Systems.
On-Page SEO Included
SEO stands for Search Engine Optimisation which is basically the process of setting up your website in such a way that it's optimised to be found by the major search engines. With our on-page SEO process, we ensure that the top level pages on your website are fully optimised. This includes adding page titles, page descriptions, headings, internal page links and inserting your keywords in the correct places. On-page SEO is included in all our website packages.
Your sign-off
When the on-page SEO is done, we'll send you a link to the website on our development server so that you can review the website, test and approve it before we make it live to the world.
And After That? Help on hand
At Designer Digital we pride ourselves on our customer service.
Once we have launched your website we'll give you advice on what to do to keep your website fresh and provide you with ongoing support. By that time we'll also be quite the experts in marketing your business, which we think makes us best placed to help you develop your unique online marketing strategy.
This can often includes a mix of paid online advertising such as Google Ads and ongoing SEO.
- Custom website design and development with your choice of a full service package including web hosting, email services, digital marketing and ongoing support
- Keyword research, on-page SEO and professional homepage copy are an integral part of our initial build to optimise your website from the outset
- A separate proposal and design brief meeting process to fully understand what deliverables will suit your market, visitor and functionality best
- Cloud based project management software allows you to track your development progress online
Flexi Starter Website Development Process
- We start the process by taking a detailed brief from you.
- We then confirm all the information we'll need.
- We send you links to pre-designed templates that we've shortlisted for you, and you choose the one you like.
- We build the website in our content management system using the design template you chose, which we'll customise around your logo and branding.
- The website concept will be presented to you for you to review, revise and approve.
- We'll undertake a keyword research exercise and present our findings to you with our recommendations for on-page SEO. If you decide you'd like to have some pages professionally written, then we'll brief our copywriter at this stage.
- Content can then be loaded, and we'll provide training.
- Once all the content has been loaded, we'll complete our on-page SEO to make sure your website is Google friendly and hits the ground running
- When you're happy with the website, we'll make it live for you and set up your Google Analytics account so you can test and continuously improve your website's performance.
Our Flexi Starter Package and packages using a pre-developed design follow a different process. The design is done, so we bypass the design brief and design approval stages and go straight to copywriting and content upload.
Take a look at our recent portfolio then get in touch - we'd love to hear from you.
Our Recent Portfolio
Get in touch - we'd love to hear from you.