Website Copywriting Services
At Designer Digital, our mantra is 'Content is King'. If you need inspiring content for your website at an affordable price, then we'd love to help. We can write about pretty much any subject, regardless of how niche or technical you think it may be.
| Professional Website Copywriting at an Affordable Price |
Stale websites that are rarely updated tend to rank poorly in search engine results, particularly in a competitive market. Search engines prefer websites which grow and websites which are social. Whilst a visually enticing website design is important for branding and creating a professional image, it's the website copy content that plays a vital role in improving website ranking and converting your website visitors into enquiries. For example, adding a 'blog' to your website, adding new relevant articles regularly and sharing them on your Facebook page, you can increase your site's popularity and ranking for the search phrases you're aiming to rank for. This is a key component of search engine optimisation.
But writing fresh, interesting content regularly can be a real headache - it's just one extra thing to have to do and it's easy to put off. That's where our website copywriting services come in!
| One-Off Page Writing Service |
Ideal if you need new pages added to your website about a product or service, or a one-off blog on a specific subject. With our 'one-off' service we:
- Write a page of copy of approximately 250 words in length
- Upload the copy onto your website, include page heading 'tags' and link keywords to other pages on your website (Note: we'll require access to your website's content management system)
- Add page titles and page descriptions (called 'meta tags')
- Submit each new page to Google to encourage the search engine to crawl and index the page
Investment: From $175 plus GST per page
Reasons to Use a Professional Website Copywriting Service
Content writing for websites is very different to writing a brochure or newsletter because it requires both copywriting and technical skills.
Website visitors want copy that's short and sweet but still compelling and enaging to read and with a clear 'call to action' to aid navigation, whilst search engines need key markers to match searches with your website.
Search engines want your web pages to use proper heading structures (called H tags), include links to other pages on your website, and contain well written, relevant page titles and page descriptions.
Since most website pages are shared on social media sites by copying and pasting the URL, it's also important to make use of Open Graph tags, so that you - not the social media platform - control how the ad title, link and image appear.
The purpose of a blog is not to write about Auckland house prices (unless you're a Real Estate Agent), the purpose is to write about - and promote - your products and services. The hard part of course is knowing what to write about, how to integrate keywords, keeping it interesting and doing it regularly! So that's where we can help.
It's enough to make your head spin! So take advantage of our website copywriting services and let Designer Digital take your website to new heights!
