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As an accountant, you're looking for a website that conveys reliability and trustworthiness. You want people to know that they can trust you with their financial information. This information is sensitive in nature. So when someone gives it to you, it means they are trusting you to take care of their money, without the threat of embezzlement or fraud.

If you are a small business owner with a website, then the last thing you want is a notice from Google saying that your site has received a manual SEO penalty. This kind of penalty is not related to broad algorithm changes like Panda or Penguin. It is directed at your site for some particular reason and means that you have violated Google's webmaster guidelines. As a result, the search giant has demoted your site in the rankings or removed it from the search index altogether.

Just about every business has a website these days. However, some of these websites were built a long time ago, and haven't received any updates. It's clear when you visit the page that it's out of date, and some of the functions even don't work as well as they should. If you have a website for your business, and you can't decide if you need to upgrade it, here are 3 reasons why you should do so sooner rather than later.

Most people end up on a nonprofit site when an issue catches their attention. They want to help or at least learn more about helping, and it's your job to make it easy for them. Here's how to do it.

Search engine optimization has a few hard choices. If you have a small brand name in a highly competitive field, taking back search results from national brands will be expensive. If you have a wide range of services, you might not be able to effectively devote your marketing budget to each general keyword. If you have a local business, you have to cut clear lines between national interest and local customers.

When you're setting up an online shopping website, the first thing you need to ask yourself is what your customer is looking for. Put yourself in the customer's place. Consider the customer journey. When you go to buy something online, what are you looking for? Here are a few possibilities: