Posted by kidd on May 10, 2019
Clubs and small nonprofits operate on limited budgets. It's tempting to have a member or a member's friend design the site. That person knows some HTML and CSS and can throw together something that…
Posted by kidd on November 15, 2018
When you're running a non-profit organization, you know awareness is only the first step. It's an important part of the process, but awareness is only meaningful if it contributes to your actionable…
Posted by kidd on August 31, 2018
The goal of any website is the same—to get as many viewers as possible and then convert them into customers. In digital marketing jargon, this is referred to as conversion rate optimization.
Posted by kidd on July 27, 2018
Seeing what visitors do on your site can help highlight what's working. If you see a lot of traffic, inbound visitors from new social media campaigns, and people clicking on your 'how to help' pages,…