DW Tips

5 Things Customers Are Looking for in an Online Shopping Websites

May 25, 2018 by kidd

When you're setting up an online shopping website, the first thing you need to ask yourself is what your customer is looking for. Put yourself in the customer's place. Consider the customer journey. When you go to buy something online, what are you looking for? Here are a few possibilities:

A well-organized website. This shows you all the different types of products available, their prices, their colors, their sizes and other features.
A wide variety of products. One of the main reasons why people go online to shop is because there's a greater variety of products available than in a store. In a store, it might be difficult to display all your products. This problem isn't there when you shop online because all products available can be displayed just by clicking on the mouse and going to that link.
Availability in different sizes and colors. When people go to a store, they may not be able to find the product in the exact size or color they want. This is one of the reasons why they turn online. A store can only stock so many sizes and colors, given that they have limited space. So the size and color that the customer is looking for may not be available. Websites don't have this problem because it's possible to store as many sizes and color as necessary in a warehouse, then send them to the customer when necessary. So you should make sure that your website lives up to these expectations.
Various Methods of Payment. Customers usually want to be able to pay in a variety of different methods. You can give them the option to pay with a debit card, credit card, PayPal etc.
Return Policy. This is one of the main deterrents to people who are shopping online. They need to be able to return things that don't fit. So you need to make it easy for them to do that. Reassure your customer that you will do what's needed to make sure they get the right size, the right color etc. Customer service is key in online shopping, as in any other type of shopping.