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If your school needs a new site, don't do it with a standard template. Custom designs attract more visitors, make update easier, and makes your school site look even better. Here are three reasons why

Websites need to be a well-designed funnel to your checkout page. Whether you sell products, services, or both, every page should ultimately drive more consumers toward making purchases. But once your carefully nurtured lead makes it to your shopping cart, make sure you don't leave them floundering.

Search engines are always trying to update their algorithms to give viewers faster, more accurate access to what they're looking for. Google is usually leading the crowd in this focus with a history of changes that cut down on keyword-stuffing, prioritized helpfulness, and gave local businesses a suite of useful tools. One of their newest ongoing changes is mobile-first indexing.

It's well-known that backlinks play an important role in search engine optimisation. After you optimise all of your on-page elements, you can differentiate your campaign by getting links from quality sites.

If you've been interested in driving more traffic to your website, then you probably already know the basics of search engine optimization or SEO. A lot has been written about using the right keywords but using them to a judicious degree. Plus, there's the idea of introducing keyword variety and updating your online presence regularly with fresh content. At the same time, you're supposed to keep your content brief and use subdivisions, bullet points or lists for ease of reading.

Business owners and marketers know that they need every advantage they can get to stay ahead of the competition. If your competitors' websites are ranking ahead of yours in the search engines, one way to gain an advantage is to perform an SEO analysis of their sites.