Blog

As an accountant, you want to present an aura of respectability and trustworthiness. You want to encourage people to trust you with their finances. And they're not going to do that unless they feel like they can rely on you to be honest with them.

The World Wide Web is a global marketplace where you can sell your products and services. Reaching new customers online takes dedication and a steady hand. There are a few things you should think about before launching your online shopping website. Keep It Simple One of the golden rules in online shopping website design is to approach developing your e-commerce website from the perspective of a customer. You may have the most complex products and services in the world, with tons of copy to describe and sell, but if your customers aren't compelled into clicking your "Buy Now" buttons, you won't see much success. Take the time to consider how your customers would prefer to see your products listed and described online. Do you have crisp and elegant images? Is your sales copy strong enough to convert leads into sales? Are your buttons and shopping cart easy to locate within your pages and across your site? Customers want to quickly and easily make a purchase, and you should always keep this in mind with online shopping website development. Always More Simply listing your products is not enough. Online shopping websites are a dime a dozen, and you will most certainly be competing with many other brands and businesses. You should take the time to find creative ways to differentiate your site from others in your niche. The cosmetic design and usability of your online shopping website is only one factor to consider in your development process. SEO (Search Engine Optimization) is important to the success of any website that sells goods and services, and yours should be no different. Consider that your e-commerce website needs to be able to talk to search engines as well as customers. You'll need to find keywords that describe your business and products and include them within the copy of your website. Professional digital marketing teams know how to help your website standout from the rest, and it is an ongoing process. Scratching The Surface We have only begun to get your mind prepared for the design of your online shopping website. There are many factors to discuss. Take a look at some of our information here, and be ready to discuss your needs when you contact us.

Seeing what visitors do on your site can help highlight what's working. If you see a lot of traffic, inbound visitors from new social media campaigns, and people clicking on your 'how to help' pages, then you know what to keep doing. But sometimes seeing what doesn't work is even more useful. Knowing when visitors tend to leave and what content they don't interact with tells you where to look for problems. Check these three common problems to boost participation with your organization:

Online accounting services are easy for customers. Everything from regular bills to warning notices and complex tax obligations are handled through emailed forms and online portals.

Your Google Analytics dashboard is a distracting place. There are dozens of different numbers, lots of different graphs, and navigation bars everywhere that can always lead you to new analytics. Avoid the distractions and get to the bottom of your important data by following these steps:

Everything seems like it's about analytics these days. You might want to just get back to the business of selling and reaching new markets, but ignoring the details of your data can be costly in every avenue of online business.