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While most people are aware of how Google Analytics can help you discover important data about your site and your visitors, not many people know that the Google Search Console contains a whole load of important information as well. Here's how you can use Google Webmaster Tools to improve your site.

When you're focusing on your restaurant's online marketing strategy, a lot of your attention will be somewhere other than your website. You need to maintain your Yelp and local business directory pages. You need to keep social media current and make sure you have plenty of great pictures. That only makes sense. But schedule a time to make sure your restaurant's website has these five essential things:

Clubs and small nonprofits operate on limited budgets. It's tempting to have a member or a member's friend design the site. That person knows some HTML and CSS and can throw together something that won't look horrible. It saves on expenses, but is it good enough?

Nowadays, it's hard to find anyone without a smartphone or tablet glued to their hand. People use their phone to research the hottest shops, the best restaurants, pretty much anything. If you can't be found on their phone, forget gaining their business.

So you've set up a business and now you want to set up a business website. That's great. After all, going online is important for each and every business in today's day and age. It gives you an air of legitimacy. And it also helps people to find you easily. It gives them all the information they need about your business and your product or service.

Nowadays, it's very easy to create a website. With services like Wordpress, you just go look at a number of pre-made website templates, choose one, pick the photos you want to put on it, add the written content and voilà! Anyone can get this type of website; they don't even need the help of a professional to do it.