DW Tips

How to Increase Customer Retention For Your Online Shopping Websites

Jan 18, 2019 by kidd

Customer retention is the core of a good business strategy. It costs a lot more to acquire a new customer compared to retaining an existing one. A better customer retention rate will help you reduce your acquisition costs while keeping your revenue up. Here are a few things that will increase the likelihood of your customers making a second purchase.

Improve Shipping

It's getting harder and harder to live up to customers' shipping expectations, thanks to Amazon. However, even if you can not speed up the shipping process, you can at least manage their expectations so that they know what to expect before making the purchase. Don't try to get more customers at the cost of misleading them about shipping time frames; they won't be happy.

Use Retargeting

There are so many ways to retarget existing customers through online marketing. Google Adwords, Bing Ads, Facebook, and other platforms all allow you to target previous customers, people who left the shopping cart full, or people who simply showed interest by clicking on one of your ads. This is a great way to improve customer retention rates.

Use Automation

Automation can make it a lot easier to keep existing customers around. You can use automated follow up email newsletters, for example, to keep your customers reminded about you while offering them quality information or discounts at the same time.

Enlist Your Employees

You want all of your employees to be in on your customer retention marketing strategy. Employees who are helpful, friendly, and cheerful when dealing with customers are going to boost your customer retention rate. This is arguably one of the most important aspects of a good customer retention strategy.

Use Social Media

By having an active social media presence and encouraging your customers to follow you, you will increase the likelihood of them purchasing from you again.

Have a Great Design

It's crucial to have a website design that is welcoming, easy to navigate, professional, and pleasing to the eye.