DW Tips

Business websites provide value for your target audience, generate qualified leads, and increase sales. If it's not accomplishing these goals, you need to find out why. Start with these business website self-saboteurs.

5 Ways Your Website is Driving Customers Away

Your Website Content Isn't Targeted

Your content must attract your target audience and must persuade your target audience to become customers. In order to attract your target audience, keep them on your site, and persuade them to trust you as an authority in the industry, you must provide value. You must help your audience solve a problem. And you must do this for free. Once your free content--video, e-book, podcast, blog post--helps them, they'll want to know more about your not-free products and services.

If your content does not provide value for your target audience, get rid of it.

Slow Website Speeds

The internet provides a convenient way for users to solve problems and get information, fast. If your website takes too long to load, users--those in your target audience who planned on coming to you for help--will check out one of the other 23,276 search engine results that came up in .23 seconds. Fix site speed issues by deleting large memory-sucking images, optimizing your site for performance, and using a reliable web host.

Confusing Structure and Navigation

A potential customer arrives at your website hoping to find specific information to solve a problem. Your website contains a great instructional video on how to accomplish this task. Your potential customer, however, can't find the video because your website structure confuses and your website navigation confounds. Getting to the right page on a website is the only way your user will become a customer or a qualified lead. If they can’t find what they’re looking for, they'll go somewhere else.

Find out how users interact with your website and how they look for things. Redesign accordingly.

No Calls-to-Action

You'll never make a sale if you don't ask for the sale. In the online world, you'll never get a customer to take action, if you don't tell them what action they need to take. Here's a scenario: A potential customer searches for information on a topic on which you are an authority. The potential customer finds valuable information on your site. This person now loves you and wants to find out how to get more great help. Unfortunately, there's no call-to-action and no instructions on how to find out more.

Review your most popular pages and find out how you can better guide your audience to more value and closer to becoming a customer.

Not Optimized for Mobile

A site not optimized for mobile is driving away customers. Your site design must meet the needs of mobile users. These design features include easy-to-see and easy-to-press buttons and calls to action. Make contact information easy to find. Mobile users, after all, have a mobile device in their hands. Search engines will also view your site more favorably if it's mobile optimized.

Designer Digital houses a talented team of digital design and marketing professionals driven by one goal: to give your business a powerful, memorable, successful presence in the digital world. Contact us and find out how we can build you a website worthy of your business.