DW Tips

There is no shortage of SEO 101 articles on the internet. In fact, the knowledge of basic SEO practices is so common that it is likely you and your competitors are doing the exact same things. Moreover, fear of Google's every changing algorithms has many acting only within these basics, hoping to avoid potential penalties. Anyone can harness the power of content creation, social media, and link building. However, you need an advanced SEO strategy to stay a step ahead.

Regardless, the basics of SEO are critically important and it can take you months perfecting your techniques. But researching these practices starts to become redundant. Take a moment to search for "SEO best practices" and you will find many comprehensive articles written just on basic SEO. But after a time, you are not receiving any new information. With this in mind, today's article lists several advanced tips and tricks that will boost your SEO strategy.

1. Use HTTPS - HTTPS (or Hyper Text Transfer Protocol Secure) is common if you perform online transactions. However, cyber security has become such a major issue that Google now uses HTTPS as a consideration for search page rankings for all website pages. 

2. Create Cornerstone Content - Essentially, cornerstone content are a form of landing-page or entry-point, written for a specific keyword or phrase. Hubspot has found that these authoritative and comprehensive long-form articles are favored by search engines and are inherently more shareable, linkable, and popular. 

3. Incorporate a Responsive Design - Today, Google reports that most searches are being performed via mobile devices. As a result, they are working to make their index mobile-first, and will eventually use the mobile version of your site's content to rank pages.

4. Optimize for Speed - Most people don't quite understand that user experience is now becoming a major factor in determining search engine results page ranking. Of all website design aspects, optimizing for speed is second only to being mobile friendly.

What haven't we covered yet that is important to you? If you would like to talk about more advanced SEO techniques, or need additional information, please contact us.