DW Tips

Looking to increase conversions on your ecommerce website? Here are some tips for a better conversion rate. 

Improve Your Homepage

Your homepage is often the first thing that people see, and it has an impact on how likely people are to buy from you. First of all, you have to make sure that it is easy to see what you sell. Cluttered home pages filled with all kinds of items can confuse customers and chase away those who are looking for specific items that you sell. In addition, it has to look clean and professional so that people trust you with their credit cards.

Be Clear on Prices

One of the most common reasons for abandoned carts includes unexpected fees. Make sure it is clear what the price will be from the get-go, including shipping fees and taxes.

Include Verification Badges

Have verification badges on your site. These increase customer trust. Of course, only use badges that you are authorized to use. Try to get verified by McAfee or Norton secured, for example, or become a BBB Accredited Business.

Have Clear Menu Options

Make it easy for visitors to navigate your site. Have category pages on your homepage menu. Include sub category menus on each individual page. Steer clear of cluttered menus and buggy drop down menus.

Think About the Source

Working on your conversions doesn’t start on your website. Think about where people are coming from. Are you targeting the right keywords in PPC or the right audience on Facebook? Consider tweaking your ad copy to better match your products and website.

Of course, it all starts with a beautiful design. Contact us today for help!