DW Tips

Looking to improve your return on investment? Here are a few more tips for making more E-commerce sales. 

Cross-Sell

Upselling, downselling and cross-selling all increase your revenue. If you’re selling only one product on your website, upselling and downselling work wonders. But if you have an ecommerce site like Amazon, start cross-selling. Amazon does this by recommending products that are “often bought together.”

Start Doing Email Marketing

Email marketing helps you get repeat customers. Cross-selling and upselling can be done via email as well. When someone buys something, start sending them deals about similar products via email.

Email marketing is also helpful for decreasing abandoned carts. When a customer leaves something in the cart, a helpful email reminder may get them to purchase it. 

Encourage Reviews

Reviews really do matter. The more positive reviews there are for a product, the greater the chance an undecided customer will buy it. Encourage reviews by sending out emails to people who purchased your product. If you’re selling your own products or services, display testimonials on your site.

Improve the Search Function

Work hard on the search bar feature on your site. It can make the difference between a happy customer and a confused almost-customer who never finds the product they want. Make sure the right products appear.

Display Deals and Coupons

Display deals and coupons on popular products. These can be shown on the homepage or on a bar that appears on every page of your site. Make it a limited time offer to increase urgency.

For help with building the perfect E-commerce website, contact us today!