DW Tips

What Does Your Business Website Need Behind the Scenes?

May 11, 2018 by kidd

Every site needs great features and crystal-clear organization in order for your customers to stick around. But you need the right website for you, not just for your customers. If you're optimizing your business site so you can provide the best content and services for your target market, you need these three behind-the-scenes elements:

1. Can you measure where people are clicking?

Page views are helpful, but they're not the full story. It's important to know where customers start from on your site, where they go to next, and the whole path of their journey from start to finish. You don't need to track each visitor individually, but knowing the general patterns can help you focus on the content that works. If visitors to one blog post go to a specific product page twenty percent of the time and arrive at the same product page only three percent of the time from another post, that tells you far more than just the visitor counts. 

2. Are your content calendars easy to organize?

While no one knows precisely how much impact consistency has on any particular platform, we know it's a good idea for a business blog. You need a regular schedule for regular visitors, and you need it to power the content on a weekly mailing list. Updating your site regularly also helps make search engines treat your site as more legitimate.

The only way to keep a good schedule is to have a well-organized queue. Calendars with customized scheduled, automated posting, and integration with your top blogging tools are essential. Look for a CMS that lets you provide the highest level of content with minimal effort.

3. Can you add in landing pages?

Landings pages are an essential part of every business site, and they have their own particular formatting elements. If your CMS doesn't allow for specialty templates or redesigns that keep potential customers focused on the product, you need a different interface.

Go to Designer Digital to see what tools you could have with a professional CMS.