DW Tips

Building a website for your company is one of the best ways to get your name out there and draw in more business. However, it's easy to make mistakes if you're new to web design and web development, but if you bear these tips in mind, you won't go far wrong with your company website.

Ask for a responsive website design

As the use of mobile devices expands, more and more customers are viewing company websites on mobile devices. Make sure you are ready for this by requesting a responsive website design. If customers are not able to view your site on a mobile device, you could put off a large number of visitors.

Not being human

Failing to connect with your customers on your website will not allow them to build trust in you or your products. Instead of appearing like a machine, you will want to add a personal, human touch that resonates well with your customers and potential customers.

Don't stuff your site with keywords

While using relevant, well-researched keywords is important, some businesses engage in the practice of stuffing their site's textual content and meta tags with too many keywords. As pointed out in a recent article from Search Engine Journal, an overuse of keywords can lead to a drop in search engine rankings. Customers may also find the practice confusing, frustrating, and suspicious.

Avoid overloading your site with ads

Too many ads gives your site a spammy look. Pop-up ads are especially effective at repelling site visitors. If you display ads on your site, be selective about the ones you choose and take care with how you position them on your landing pages. They should never seem to crowd out your own content.

Watch out for a pushy tone

When arriving at your website, potential customers are usually on the lookout for helpful information about your business and your services and products. Your site will ideally avoid an in-your-face tone, used to simply push things on customers. Aim for engagement and information, rather than repeated commands that customers buy something from you.

Make sure customers don't regret giving you their email

You should offer site visitors a way to provide you with their email. While it's important to keep in touch with customers via email and alert them to special products or deals, you have to take care not to fill up their email inbox. They'll likely get turned off and unsubscribe.

Contact us today to discover how we can make your company website the best it possibly can be.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net