DW Tips

The Relationship Between Website Design and SEO

Dec 12, 2014 by Paul

With the emergence of content marketing and Google's determination to improve the user's search experience, website design has grown even more important. But nowadays, website design is much more than just creating a website that looks pretty. Businesses also have to think about search engines and how their content will translate. 

Even if you have the nicest website you've even seen, it won't mean anything if consumers aren't able to find it. Assuming that your goal is to attract customers through organic reach, the only way you'll be able to increase your website's page rank on Google is to optimize your content. That means improving its quality so that it offers more value to readers and is enhanced for search engine optimization (SEO)

A recent Small Business Trends article talks about the importance of content in website design. According to the article, businesses have to effectively manage the content on their website to attract new customers. 

"Even to this day, when it comes to the world of websites, content remains king. But even if you have excellent content, it will be of no use if you can’t use it properly. This is where Web design becomes relevant. It helps to manage content in the most effective manner. Focus on proper Web design that manages content in an effective way to attract the maximum number of people."

If you'd like to optimize your content for search engines, try out these tips:

  • Keep the content on your website fresh and up-to-date
  • Create a blog section on your website for new articles
  • Include a testimonials page 
  • Use a healthy amount of external links

It also helps to work with a web design agency that understands SEO. We can help redesign your website to improve it aesthetically and increase its page rank on Google. 

To talk more about website design, our seo services or anything else, please contact us.

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