DW Tips

If your business relies on its online presence for growth – or even for the bulk of business – you’ve probably realized the importance of online marketing.  From Search Engine Optimisation and link building to Pay Per Click ads and social media, there is a great deal of options for your business.

One “giant” of online marketing is Google AdWords, which can help you maximise a campaign.  AdWords is a pay-per-click (PPC) ad form where you will pay a certain figure for each visitor (or by the impressions).

The bid that you make on each click is vital.  If you are competing for a strong keyword – “[city] dentist” for instance – beating the others means that your ad will be first for such a search.  This means that your site will receive maximum visibility, which is an important benefit.

Controlling the numbers is important here.  By setting maximum budgets, you can control how much or how little clicks you receive, which can be useful for impressive growth and for testing out landing pages and different ads, respectively.  Google AdWords also offers impressive metrics with Google Analytics, which can help you understand visitor actions and stats (i.e. average pages and time per visit).

AdWords can be a major part of your online business.  With the potential spike in online traffic, you could significantly aid your website in its growth.  Connect it to social media and a strong call to action, and you could approach significant gains in other marketing forms and business.

Do you want to maximise your marketing efforts?  Contact us to learn more about this impressive resource.