DW Tips

Integration of social media into your Email Marketing is a great way to connect with readers. You can add links or buttons to social media sites to give an option to readers to share information on a social media site. If your business sends an email newsletter, then there are many reasons to integrate links for social media.

Sharing of Information

One reason for adding social media links to an email newsletter is to allow people to share information with other users. This can aid in the increase of clicks to your website and increase conversions. Email messages can be measured to see how often they are shared. You can then compare the times the email has been shared with other stats, such as site clicks and conversions. This data can also tell you who is the biggest influence on your site.

Gaining New Subscribers

New subscribers to your email list is also a benefit when supporters click on social media link and post to sites, such as Facebook. This means that a link to your website or a web page is viewed by everyone that is on a supporters friend list.

Connect to Customers

The use of social media links in email messages is important to connect with your customers. This is a great way to give customers or subscribers more choices for engaging your brand or business. Another benefit is that you can expand the reach of your marketing efforts to gain additional customers.

Icons and Call to Action

Make sure that you include icons for each social media site in your email newsletter. Place the icons at the top of the email to show their importance. You should also include a call to action that will entice a subscriber to share your email on a social media site. This can include a discount that can be used once a social media site reaches a certain number of likes or followers.

Additional Information

You should also have an option on your social media sites to allow viewers to subscribe or be added to your email list.

If you have any questions about email integration into social media marketing, then contact us for more information.