DW Tips

Easy-To-Navigate Custom Website Design with Striking Visuals and Informative Text

Feb 21, 2014 by Paul

If you run a small business and are thinking about setting up a website, there are certain things you’ll need to keep in mind.  We specialise in custom website design and can walk you through the process of developing a web presence which is in keeping with your business.  Here are some of our tips when it comes to website design, and we will do our best to incorporate these into your website.

Striking but elegant visuals

We’ll do our best to make sure that your website catches your customer’s eye and keeps their attention.  However, it’s important to make sure that this is done in a good way.  It doesn’t serve any purpose to attract the customer’s eye with too many primary colours and patterns that are all over the place.  So it’s a good idea to practice a little restraint.

Informative text

The main aim of your website is to help you to be prepared in case any customer comes looking for information about your product or service.  So it’s a good idea to prepare descriptions that will tell them everything they need to know.  And, of course, you need to keep the descriptions simple so that anyone can understand them.

Photo and video

If you run the kind of business where visuals are really important, you might want to incorporate photos and videos into your website.  For example, if you are an interior decorator, you’ll want your clients to be able to see examples of your work.  And this will require photos and, possibly, video.


You also want to make your website easy to navigate for your customers.  So it’s a good idea to have properly labelled tabs that they can flip through to understand the various aspects of your product or service.  You’ll also want to add a few choice links to websites of your choice and a “contact us” link that enables customers to get in touch with you.

Company image

You might have a certain company image that you want to stick to.  For example, if you’re a financial advisor, you want to come across as trustworthy.  If you’re an interior decorator, you want to emphasize your creativity.  No matter what your company image, we’ll help you get it across via your website.

So contact us if you’re thinking about setting up a website that is easy to navigate, with striking visuals and informative text.