DW Tips

Six Key Benefits of Content Management Systems

Feb 20, 2014 by Paul

Almost every business needs a dynamic website these days. Static websites that require technical expertise and complicated coding for every change are not practical for most small business and individuals. This reality created the need for a system with which non-technical people can effectively administer their website.

The Content Management System (CMS) was born out of this need, and it is now the fastest growing internet platform being used for all types of websites. CMS is a dynamic platform that allows website changes to be performed easily, by anyone with the proper authorisation, and from anywhere that has internet access. Here are six key benefits of using a Content Management System.

1. Ease Of Use

On most CMS platforms, users log onto the admin panel using a web browser. Changes to the entire website are made through this interface. Different levels of access can be assigned to individual users to determine how much control each one has. Webmasters often reserve preview control over new content before it is published.

2. Updating

Design changes and updates can be made to affect one page, a group of related pages or an entire website. Pages can be easily added, subtracted and rearranged without affecting other pages. When new content is added, it can replace or supersede previous content. This is why almost every blogging platform uses some form of CMS. On static websites, each page needs to be re-coded individually, making changes cumbersome and time consuming.

3. E-Commerce

CMS functionality allows for easy day-to-day management and catalogue changes from a single console. New products, descriptions, images, videos and blogs can easily be made, kept well-organised and current. Shopping cart systems, data bases and payment portals can be integrated to facilitate the smooth operation of e-commerce websites.

4. Search Engine Optimisation (SEO)

Since CMS platforms in widespread use today have been developed since the arrival of search engines, it is no surprise they are designed with built-in SEO functions. Many CMS platforms have plugins and modules to enhance SEO even more. Frequent updates, quality content, targeted keywords, cross linking, meta descriptions, user contributions, social media integration and more make it easier to rank highly in search engines than with a typical static website.

5. Enhanced User Experience

Content can be individualised based on each user's history. Previous purchases and pages viewed are used to guide returning users through the system. Well designed and intuitive menus guide users quickly to the content they want.

6. Responsive Themes

Responsive websites are designed to automatically re-size and rearrange content based on the viewing screen size. The same website will be adjusted to look great, and be fully functional, whether it is viewed on a desktop, tablet or smart phone.

Designer Digital has a solid reputation for designing and creating websites that get results. Our websites look great, and are not only user-friendly, they are easy to manage as well. Contact us to learn more about how a content management system can help your website's success.