DW Tips

Project the Kind of Company Image You Want with the Help of Custom Designed Website

Feb 28, 2014 by Paul

Your website is your face to the world.  Of course, if you run a store, then the way that the store looks—its aesthetic, its décor—are also important.  And many customers will just pop into your store on the basis of how it looks.  But there are many potential customers on the internet who may never have seen your store.  So for them, your website represents who you are.  And you want to make sure that their first impression is a good one and really conveys what you want it to convey. That's where clever website design comes in to play.

Cutting Edge and Trendy vs. Reliable and Dependable

If your company is young and hip, then you don’t want an image that conveys reliability and dependability instead, even though these might be desirable traits.  If you run a financial organization, then it will help you to look reliable and dependable.  But if you sell clothing for teenagers, you want to look cutting edge and trendy.  So the image that you project through your website is really important.

Colour, Photo and Video

How do you convey a certain image?  Basically, you do this with the help of colours, images and text.  Bright, funky colours will help you to appeal to a younger crowd.  If you’re trying to project an image of reliability and dependability instead, you’ll probably want to go with something more sedate like a cool blue colour or pastel shades.

More photos and video will probably help you out if you’re trying to appeal to a younger crowd that wants to buy clothes, but these aren’t necessarily that important when it comes to that older section of the population that are looking for a good way to invest their money.

Search Engine Optimisation (SEO)

SEO is also really important when it comes to appealing to different segments of the population. So when appealing to a younger crowd, a reference to whatever is trending in that generation will help to bring in more customers.  For example, let’s say you’re selling the same jeans that Robert Pattinson was recently spotted wearing.  This becomes a great marketing opportunity for you and using the keyword “Robert Pattinson” will draw your audience to your website.  On the other hand, if you’re trying to appeal to investors, a reference to whatever’s going on in the financial world will get you more hits.

As an Auckland website design company, we’re here to help you create the kind of company image that best suits you.  Contact us for more website design tips and professional website design options.