DW Tips

10 Ways to Significantly Improve Website User Experience

Dec 22, 2017 by kidd

Before you get too carried away congratulating yourself on increased traffic to your site, you may want to evaluate user experience once this traffic arrives.

In order to serve website visitorsyou need to improve user experience. Your site needs to be accessible, usable, efficient and pleasant to look at. This makes it more likely your visitors stick around, engage, and become customers.

10 Ways to Significantly Improve Your Website User Experience

Design for your target audience. You're not just trying to attract traffic. You're trying to attract targeted traffic. Your audience behavior, along with direct customer feedback, will indicate what changes need to be made.

Don't overwhelm. Attention spans run short online. That means you need to capture the website user's attention quickly. Your home page should only contain the most important business details. Let the pages inside your site communicate your great content.

Use visuals. High quality images provide an effective way to attract visitor attention and keep them on your site. A good visual also entices visitors to click.

Make navigation easy. In writing, this is called flow. It involves presenting information in a logical manner. With a website, it involves providing structure and the necessary points users need. A good website flow makes sense to your target audience and is easy to follow. Make sure your site includes a navigation bar for accessibility.

Use white space. A good user experience includes making your site pleasant to look at. Too much text or too many images without enough white space or empty space is the modern equivalent of reading an 18th-century French novel written in size-6 font with 3-page long paragraphs.

Make text easy to read. There are too many web options for people to waste time deciphering illegible text. Choose fonts and font-size wisely.

Keep key information where it's easy to see. Back in the day when newspapers ruled the information kingdom, the most important information was located above the fold, where readers could see it without having to move the newspaper. The same concept applies to your website. Make the most important information visible without the user having to scroll.

Make it mobile compatible. A large percentage of web users use their mobile device. If your site is not mobile friendly, your visitors will become mobile--as in moving away from your site.

Include contact details. When visitors really like your site, they'll want to contact you. Make it easy for them.

Guide users with well placed calls-to-action. What is it you want your users to do? Sometimes they don't even know. Well placed calls-to-action help visitors progress in their quest for knowledge and their quest to find the right products and services.

How can we help you improve your website user experience? Contact us and let us know.