DW Tips

As a business owner, you did everything possible to create a website on your own to keep costs low. After all was said and done, you're proud of the work you accomplished--your website is functional, product pages sit front and centre while every blog post published has a tempting call-to-action at the end.

However, you noticed sales are down and your site's bounce rate is at an all-time high. What's the reason behind the sudden decline in business?

Two words: your website. 75% of consumers judge a business's credibility based on their website design.

To get your site back on track to making money, make sure it includes the elements below. Take a look!

Search Functionality

In today's world, visitors want to find information immediately. They don't want to spend minutes searching for something they'll never find.

Make it easy for them by including a search bar. Good places to put one are at the top of the screen or in the footer--somewhere it's easily accessible.

Responsive Design

A custom website needs to show up on all mobile devices. No matter if users are visiting on a tablet or phone, a smaller screen shouldn't impact their experience.

A responsive design adapts to whichever device they're using. They won't become frustrated with endless pinching and buttons too small for fingers.

Effective Calls to Action

It's one thing to place CTAs at the bottom of every blog post. It's another to place them on your website's homepage. 

CTAs are only effective when well-written and enticing. You want to explain why you're the best in your industry and what benefits customers will receive when working with you.

CTAs aren't limited to promoting product either. Use them to encourage newsletter signups or to contact your business. 

Get a Better Custom Website Design Today

If you want your business to thrive, its website needs to include these three elements. They'll not only help visitors stay longer but increase conversion.

Looking to invest in your long-time success? Contact us today and we'll build you a better custom website!