DW Tips

Social media is the buzzword in marketing today, but understanding how to effectively manage social media to drive traffic to your website is a bit trickier. Take a look at your social media sites. How often are other users sharing content without a clear link back to the company's website? Surprising how often that happens, right?

Every piece of content you create should drive potential customers back to your website, not just back to your social media page. Look at your content. Are you ensuring that it is driving traffic back to your website? 

More likely than not, you are missing these key points and so your marketing is falling flat. 

First, you should include the link to the relevant web page on your website in every content post. Using a tool like Bit.ly, you can shrink those unsightly links down to keep them from eating up too much space on your post. 

Not only should you include a link to the relevant page in the post, but if you are creating images, infographics, and videos, then they should also contain your brand name and web address. This guarantees that no matter how your information is found, you will still get that marketing boost. 

Ensure that when you are sharing your blog posts on social media, they are driving your traffic back to your website. This seems like common sense, but with sites like LinkedIn, Tumblr, and Facebook, marketers find themselves falling into the trap of forgetting to incorporate links back to their website. 

Lastly, do not forget to add social media links on your website. You can even incorporate the updates of your social media feeds on your website to allow visitors to your website to see the information you share on social media as well. 

If you need help incorporating social media into your website, contact us.