DW Tips

It's no mystery that online shopping is BIG business. According to the Wall Street Journal, consumers made 51% of their overall purchases online in 2016, compared with 48% in 2015 and 47% in 2014. This is exciting news for vendors, big and small! The question is: How do you cash in?

The following 3 simple guidelines will help you get started when considering your online shopping website development strategy.

Guideline 1

You'll need to identify what products you are going to sell online, and you need to make sure that it makes sense to your business objectives. You should always be asking yourself, "Am I going to make money by listing this product online, and who is going to buy it?". For example, you may sell sneakers that are widely available at brick and mortar retail stores for a considerable amount less than you are selling them for. Maybe, you can offer an added bonus that the brick and mortar stores do not have and customers will be willing to pay extra, but we can't make that decision for you. You're the expert when it comes to YOUR business, and you need to know your products when listing them for sale online.

Guideline 2

Once your products are for sale online, you'll need to find interesting ways to keep customers coming back to make purchases. We can do many things to help market your e-Commerce website, but again, only YOU can offer special discounts and bonuses to your customers. Customer loyalty programs, e-mail marketing, and up-selling opportunities are more examples of things that you should think about when building your online success strategy.

Guideline 3

Once your online shopping website is up and running, how do you attract new visitors and turn them into engaged customers? Do you have a social media strategy? Is your SEO(Search Engine Optimization) well thought out and properly planned? Google pay-per-click advertisements, social media accounts, and traditional real world marketing might all be parts of a strategy in driving traffic to your site, but we'll need to know about what you already have going on. 

These are just a few guidelines to get YOU started, and help US become a partner in the success of your new website. Contact us to talk more when you're ready!