DW Tips

Have you ever thought about how good business website design can help you get more customers? The short answer is by improving the user experience and encouraging engagement. Ultimately, you want your visitors to fill out a quote request form, sign up for your newsletter, share your blog articles, and more. Moreover, good website design will help increase the time visitors spend on your site. 

In sales, consumers usually will make a purchase using a mix of perceived value versus cost. However, if your website is not usable, and visitors find it difficult to navigate or figure out what is going on, the value versus cost ratio means nothing. A poor website design will kill sales, even when you have the better offer. However, good website design adds to trust and authority, increasing the perceived value of buying from you. 

Website Design Tips to Get More Customers

De-clutter Your Design

The very first step to improving user experience and increasing engagement is removing clutter from your website. When you have too much going on, visitors can become distracted or confused. Don't be afraid of white space. Good website design will focus the user's attention and guide them through the sales funnel.

Use Accent Colours with  Call-to-Action Buttons

You do not want call-to-action buttons to blend into the rest of your website design. They must pop and draw the user's attention to buy now, sign up, share, download, or more. Call-to-action buttons help the visitors understand what they should do next.

Optimize for Social Sharing

Adding social media tools will increase user engagement and organic traffic. Visitors want to share a new favourite product or informative blog article. Moreover, 'social' websites use the power of the crowd to help improve sales conversions. People instinctively seek out the opinions of others to make and reinforce decisions.

Have a Mobile-Friendly Website

The number one reason to have a mobile-friendly website is because Google is beginning to penalise those that are not. However, Google is motivated by a desire to improve user experience. The latest data shows that 80 percent of all users access the internet using a smartphone, and 57 percent access using multiple devices.

What haven't we covered yet that is important to you? If you would like to talk about how a business website design can get you more customers, or need more tips and information, please contact us.