DW Tips

Internet retail shopping is experiencing serious growth globally, with people increasingly turning to ecommerce websites for their shopping needs. Is your online shopping website poised to take advantage of this ongoing trend?

Along with working to attract customers, it's important to improve customer retention, increasing the chances that people will stay on your site and return for future purchases.

The following are four important tips for earning and retaining loyalty with your ecommerce website:

Always acknowledge the customer

Without face-to-face interactions, the internet has the potential of being impersonal. It's important that you help the customers feel like they're seen. Acknowledge their orders, send follow-ups about delivery, and respond swiftly to concerns and complaints. Personalise your greetings to them, both in email and on your site once they return and sign in with their own account. Make sure you act on your promises to them and respect their wishes (for example, if they select certain preferences for using the site or receiving emails from you).

Offer them perks for buying from you online

For example, make special digital coupons available on your site or limited-time deals on Internet transactions.

Keep them safe

Cyber security is a major concern for both companies and customers. When people buy from you online, they give you their trust. If you experience a data breach, you risk hurting them and experiencing a tremendous loss of business. Use high-quality security measures for your site, including encryption for log-ins and purchases.

Give them options

Even though people are increasingly shopping online, they also often want the option of heading to your store or engaging with you through other channels, such as telephone. Give them these options. For example, your website might be able to tell them what items they can find at a given store location.

Don't hesitate to contact us for additional advice on using your ecommerce website to strengthen customer loyalty. Giving your customers a positive, memorable experience online will boost your company's reputation and keep them returning to you.

Image courtesy of Sira Anamwong at FreeDigitalPhotos.net