DW Tips

Want to boost your site's rankings, get people to stay on your site longer, and get more visitors? One of the most important steps to doing so is speeding up your site. A faster site is easier to navigate, and Google has announced that page speed is an important factor in their ranking algorithm. Here are four ways to speed up your business site.

Get the Right Hosting

It all starts with your hosting provider. A quality hosting provider will keep your site running smoothly. If your site takes too long to load, consider switching to a new hosting provider or to a better plan. Hosting plans where you share servers with many other websites aren't great for page speed.

Get the Right Theme

While having a theme with hundreds of cute little features may make you feel like a kid in a candy store, they are not always good for SEO. A theme with too many features can slow down your site. The same goes for a low-quality theme that is badly coded. Get a premium theme that is effective yet simple.

Use Caching

Caching allows you to store the last updated HTML version of your webpage so that you can show it to new visitors automatically. This will speed up the loading time for your website. There are many great caching plugins out there, like WP Super Cache, that make this process easy.

Use a CDN for data storage

One of the things that make a page load slowly is when a server is far away from your visitor physically. A CDN, or Content Delivery Network, has servers around the globe that will store your data, making the delivery time to all of your visitors shorter. Cloudflare is a great CDN service and Wordpress plugin you can use.

For more tips on optimizing your business site, contact us.