DW Tips

3 Things That Your Accountant Website Should Do

Apr 4, 2016 by

You may be running the numbers to decide whether to redesign your accountant website, but you might not be sure of exactly what you should aim for with your website. If you make sure that your website design includes these three things, you won't go far wrong:

1. Build Trust

Since you handle some of the most private and personal information about people and their businesses, you have to be able to establish trust. So don't use hyperbole on your website. Give straightfoward information and advice that will allow potential clients to feel more comfortable with using you for their services.

2. Prove Your Expertise

Your clients and potential clients need to know that you know what you are doing. People do have a lot to lose when it comes to their money, after all. Use your website to talk about your education and experience, and consider posting industry blog posts so that people can see you as more of an expert.

See also: http://harts.co.nz/who-we-are/

3. Give Information About Your Services

Some people are unsure about who to hire for accounting services. For example, an individual might be looking for an accountant who doesn't just focus on providing compliance-related services. Your site can be used to outline the services that you provide for your customers so that they will know that you will be a perfect fit for their financial needs.

If your accountant website does the right things, it can help you bring in a lot of business. If you need some help with setting up your accountant website, contact us today.

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