DW Tips

As an accountant, your website is a crucial part of your business. A high-quality website will bring new visitors, explain exactly what you do, and most importantly, will actually convince visitors to contact you to set up a consultation.

In order to accomplish this, there are several elements that accountant websites need.

Uniqueness

You must differentiate yourself from the competition. Do this by expressing your unique qualities. Showcase your areas of expertise and achievements.

Voice 

Your website needs to speak to the client. It should not be all about you. It is vital to explain the available services and tell potential clients how you can solve their problems. Make it about the client and your solutions to their issues.

Social proof 

People trust the opinions of others. Gathering a few testimonials from current clients and placing them on your website will have a huge impact. If your clients are business owners, ask their permission to place their logos on your website.

Realistic

Visitors want to know who they are considering doing business with. They want to see you and other staff members. In order to appear authentic and realistic, do not use stock photos. Take real photos of actual employees and provide a short bio for each.

Professionalism

Make sure your website looks professional and modern. A sloppy, outdated website will turn potential clients away.

Personality

Your website needs to showcase your personality so don't fill the pages with dry text. Consider adding videos and images to spice it up and make it more interesting.

Mobile access

The use of web applications on mobile devices has increased dramatically. Your website must have a great appearance on mobile devices as well as traditional computers. Make sure your site is easy to view and navigate on mobile devices.

These are some essential characteristics that every accountant website needs. For more information, download our White Paper - 6 Common Website Mistakes by Accounting Firms and How to Overcome Them - or contact us for information and assistance.

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